March 25, 2021

The question of all questions….which website platform is best for me and my business? I’m here to break down the three that I’ve come across the most in my career as a brand & website designer, as well as some of my thoughts on each.

Not gunna lie, Showit is the GOAT. I may be biased towards it because it’s what I use to create all of my sites, but I love it for a reason. It’s a little tough to get used to at first, but once you get the hang of it, there’s no going back.

Showit was actually created for photographers so the platform automatically optimizes your images. This is huge because no one likes a site that takes forever to load or the images show up weird. You can also create beautiful galleries, layer images, easily resize images, change the shape of images, add videos, and more!

My favorite thing about Showit is that it’s SO customizable. Seriously though, if you dream it, chances are you (or your designer) can create it on Showit. I absolutely love creating websites on Showit because the backend basically mimics Adobe programs, which is what I do all of my design work in. I also love that you can “copy and paste” different canvases throughout your site, which makes it super easy to create a cohesive website.

Another amazing feature of Showit is that it allows you to create completely unique and mobile friendly designs — you can make changes solely to your mobile site that won’t reflect on the desktop and vice versa. This is one of my favorite features! When I previously worked on Squarespace, I would get so frustrated when my designs looked off on mobile, and with Showit I don’t have that problem anymore.

Lastly, Showit also allows you to add other elements like a WordPress blog and/or a small e-commerce store using Shopify Lite. These do create extra steps, which is one con, but it’s an extra step that is so worth it.

I could seriously go on and on and on about how much I love Showit (and no, I’m not sponsored by them, lol). It is my go to platform for creating beautiful websites for both myself and my clients. It has truly up-leveled the way I design websites and am so happy to have found it.

When it comes to Squarespace, I have a love, hate relationship. As a designer, I really don’t love designing in Squarespace because it limits me to what I can do creatively. There is very little customization ability and freedom to design whatever you want. I think this was their plan when creating the platform — they wanted to allow people to make quick and simple sites that look beautiful. I will design in Squarespace for clients, however, I do tell them that the customization abilities aren’t as they are in Showit.

Squarespace is great for the person who wants to DIY their own site, or the designer who is just dipping their toes into web design because it’s basically an all-in-one website platform. You can create a blog, e-commerce shop, email list, etc. without leaving Squarespace. So in that, it’s a great platform to use if you aren’t someone who wants to go to multiple places to do those things.

Lastly, let’s quick chat about Shopify. Shopify is what I use for solely product based businesses. Shopify was created to help people make e-commerce websites and they do not disappoint. The backend is amazing for tracking sales, fulfilling orders, adding products, everything you need to run a successful online store. There are also thousands of apps in their app store to help you grow your business. Shopify isn’t crazy customizable design wise, unless you know code or are an experienced designer, because their main focus is to help you sell product. And realistically, when you have an online shop, your main focus should be on the product rather than a super “designed” site.

Okay, so that’s my quick breakdown of Showit, Squarespace, and Shopify! I hope this helped you get a little bit of insight on why I choose the platforms I choose, as well as a few pros and cons of each!

Stay Wild, Soul Sister,
Katharine