Working with a professional brand and website designer is such an awesome experience and investment for your business. It is however, a lot of work for both you (the badass biz owner) AND the designer you decided to work with. To make the process more enjoyable for both parties, I decided it would be helpful to share some tips to keep in mind when working with a professional brand and website designer.
TIP #1: Understand What Branding Is
Before hiring out, it is important to understand what branding is. Branding is so much more than your logo or your website. It is your fonts, your photography, your copy, your colors, your website, your social media. And most importantly, it is how all these thing work as a whole.
TIP #2: Be Clear & Detailed From The Very Start
Here at Wild Soul Studio we ask you to fill out a very in depth questionnaire so we can get a good idea of your vision. The more information about your business & inspiration you provide in this step, the better we can understand your brand and what you are looking for.
TIP #3: Have An Open Mind & Trust Your Designer
I cannot stress this enough. Have an open mind! If you come into the branding process with a specific logo design in mind (ie: something you saw on Pinterest), you are going to be disappointed. It is 100% impossible to re-create a logo that you saw on Pinterest and it is going to look 100% different once you apply your business name. And…while were on this subject, why would you want to re-create someone else’s logo?! You should want your brand to be unique to you. So be very careful when scrolling through Pinterest to get inspo and don’t get stuck on one specific idea.
Also, when it comes to designing your new brand and/or website, your designer is doing things for a reason. We are thinking 10 steps ahead of just your logo. We are picturing how your branding is going to look on your website, your products, your storefront, your collateral items, etc. We are thinking about how all these things are going to work and flow together. It is so important to have an open mind and trust that your designer knows what they are doing. Take their advice when it comes to your new branding and/or website — you hired them for a reason, amirite?!
TIP #4: Respect The Process
Design is all about trial and error. It may take a few different drafts to get everything just right, so don’t freak out if you don’t particularly something you’re seeing in the initial designs. We provide a few rounds of edits for this very reason. However, it is important to keep in mind that there is a limitation on the amount of edits you get in per design project. This is simply to avoid all the back and fourth, which could ultimately lead to you changing your mind completely and having to go back to square one. Be prepared to really sit in your thoughts before making any decisions. Then, when you have made your decision — stick to it and give honest, clear, concise, and specific feedback.
TIP #5: Understand That Less Is More
Ill say it again….LESS IS MORE! A simple typeface logo does not mean we didn’t work our ass off to get it to look that way. Logos should be simple, they should be your business name and that’s it. Save the illustrations, icons, script accents, all the “fluff” for other elements in your branding. As I mentioned earlier, branding is how everything comes together and works together as a whole.
TIP #6: Don’t Try To Eliminate Deliverables To Save Money
Most designers have a base package that includes everything they believe you need to have a strong, cohesive brand. If you try to eliminate deliverables, you won’t be getting the full branding experience and that could lead to you feeling disappointed in the end result. Listen to your designer and trust that they have good reason behind what they include in their packages.
TIP #7: Have Everything Ready Before Your Project Starts
That means — brand photos, copy, your services/pricing, product photos/information (if you are product based). By being extra prepared, you allow the process to go smoothly and stay on the timeline provided by your designer. Not to mention it will be a lot less stressful for both parties.
TIP #8: Be Ready For Change
Changing your existing branding can be scary and we get that! But, it is our job to take your brand and elevate it so you can take your business to the next level. This could mean changing the things in your current branding that you may feel attached to — just know that change is a good thing and its going to be the best for your business in the long run.
TIP #9: Choose A Designer Who’s Style Aligns With Your Own
This is so so important. Every designer has their own unique style and it is important when choosing a designer, to choose one who has a similar style to your own. Stalk their Instagram, look through their past work, really get to know their style. Asking a designer to do something that is totally different from their style is like asking a traditional interior designer to design you a bright, bohemian home. It’s just not going to work for either of you.
I hope these tips are helpful and give you insight on what to expect when working with a professional brand & website designer!